الخطاب الجمالي في تصاميم الملصق البيئي
DOI:
https://doi.org/10.35560/jcofarts1591الكلمات المفتاحية:
الخطاب – الجمالي – تصاميم الملصق البيئيالملخص
درس البحث الحالي (الخطاب الجمالي في تصاميم الملصق البيئي) بوصفها وقائع وسلوكيات سادت مجمل مفاصل الحياة في المجتمع ، الامر الذي انعكس على الحياة الثقافية والاجتماعية ووسمها بالخطاب فكان الخطاب الجمالي مفصلا اساسيا وفني بما في ذلك موضوعه الخطاب عبر معالجات اسلوبية وتقنية احدثت تحولا لم تالفه التجارب الفنية السابقة .
لذا جاءت مشكلة البحث لتتساءل عن دواعي الخطاب وكيفيات تمظهره من خلال المعالجات الفنية ومدى تعاطي الخطاب الجمالي مع منظومة العلاقات الفكرية والنفسية .
وكان مما تضمنه الفصل الاول هدف البحث وحدوده والذي يبغي التعرف الخطاب الجمالي في تصاميم الملصق البيئي وتحديد المصطلحات .
ثم اشتمل الفصل الثاني على المبحث الاول والمبحث الثاني الاطار النظري ، وتناول الفصل الثالث اجراءات البحث متمثلة بمجتمع البحث وعيناته التي بلغت (2) انموذجا وطبيعة بناء الاداة بصيغتها الاولية والنهائية واستخدام الوسائل الفنية المناسبة لاستخراج صدق الاداة وثباتها ومن ثم تحليل عينة البحث ، اما الفصل الرابع فتضمن نتائج البحث واستنتاجاته ثم التوصيات والمقترحات .
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