التصميم وعلاقته بالترويج الإعلاني التجاري
DOI:
https://doi.org/10.35560/jcofarts1278الكلمات المفتاحية:
التصميم ، كرافيكي، ترويج ، اعلان، تسويق ، اتصال، تواصلالملخص
يعد التصميم مفتاحاً لكثير من مشاكل الترويج والتسويق في الوقت الحالي ، وهو منبع الافكار التي تقدم حلول تصميمية بوصفها رسائل اتصالية ، فيكون التصميم ذا أولوية في المعرفة والفهم والدراية ، كونه يمد تلك الموضوعات الاعلانية بمزيد من المضامين والدلالات لانتاج المعاني التي تتصف بأنها اقناعية وتوجيهية على مستوى التبادل التجاري وتقديم السلع ، وهذا ما أستدعى وجود آليات عمل واشتغالات لكلا المفهومين التصميم والترويج باعتبارهم توجهين يختلفان بطرقهم ويلتقيان في الهدف الواحد ، وهذا الأمر يكون ذا أهمية في طرح الموضوعات الاعلانية التي تأخذ منحى تجاري ليلامس حاجات الافراد والمجتمع والمنظمات والشركات الانتاجية مما استدعى الوقوف على أهم تلك الافكار التصميمية والوسلائل التي تحقق نجاحاً باعتماد مبدأ الترويج.
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التنزيلات
منشور
إصدار
القسم
الرخصة
الحقوق الفكرية (c) 2025 Muhammad Alaa Abdel Hussein, Naeem Abbas Hassan

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